Category Archives: Work & Career

Shy, Humble, or Totally Afraid?

IMG_1811“Courage is not the absence of fear, but rather the judgment that something else is more important than fear.” –Ambrose Redmoon

Hello friend,

I am an introvert. I never realized this critical fact while I was a child, or even as a young adult. I had friends. I socialized. To be shy seemed like a thing for “nerds” and the otherwise socially impaired. It never occurred to me that I might be shy or introverted. Never. As with everything else up through those years, I saw myself as having the characteristics that everyone else expected me to have. Shy was not one of those characteristics.

As I got into my twenties, found my voice, and struck out on my own, I started spending time alone for the first time in my life. Whether it was camping out in the mountains or navigating the anonymity of big city living, I came to know what it was like to keep mostly my own company. Before I knew it, I had grown to like being alone. It wasn’t long before I preferred it, even. Finally, I started demanding it. I roadtripped solo up the coast, hiked the mountains of Montana, and wandered for months across Europe, hardly speaking to anyone along the way.

I felt myself growing and thriving more than I ever had in my more social years. I loved solitude. I craved it. I also recognized that it was in solitude that my battery was recharged. It was in solitude that I built up my reserve to “act normal” in social situations, something I had never been aware of or had to work at before. In this realization, I was claiming my natural introversion.

Most of the jobs I have worked in my life have involved being “on” in public and speaking with groups big and small. I have had to teach, inspire, console, and take entrée orders. I laugh now about this with the realization of my introverted nature. I guess I needed all the alone time outside of work to charge my battery for the stage of work!

The other part about my past jobs—or at least the way I played them—is that in all of their social-ness, I rarely had to really put myself out there. I didn’t talk about myself much, because, whether it was educating someone who came to be educated or serving someone who came to be served, the unspoken expectation was that I should make it about the student/customer/person paying my rent. I find that people who do best in service industries have a way of making the client feel as though you are friends even as the focus is almost exclusively the client’s wants and needs. The service provider has to be present and empathetic to the client’s concerns and their story, but the client doesn’t need to reciprocate. For me, this worked into my personality just fine. Some of it played into my introversion, but there was more to it than that. I liked to think of it as me just being humble, neither requiring the spotlight nor thinking my feelings and my story to be worthy of the client’s time and attention. I didn’t want to impose upon them.

This is also why I was never a good salesman of my services. For many, many years, it was my job—in theory—to sell tennis lessons. I can honestly say that I don’t think I ever tried to sell anyone a lesson in all of those years. I figured that the benefits would speak for themselves and that I didn’t need to impose my will on anyone else. I especially didn’t like the idea of putting someone in the awkward position of having to say, “No, I don’t want your services.” I know that for most people, it is difficult to say no to a direct offer, and I never wanted to make anyone uncomfortable. So, in my combination of self-professed shyness and humility, I never sold my services or my story. I never asked anyone to believe in me or how my product could benefit them.

Fast-forward to now and the two businesses I have just jumped into: Life Coaching and skin care consulting. From one perspective, both are right up my alley. They fit with my mission of helping people to gain more confidence and lead more fulfilling lives. I get to work with people individually and get to make a positive impact on them. I get to make a difference. Perfect! Oh wait, I forgot to mention the other perspective. Both involve extensive networking and self-promotion. I have to ask people to take some time and listen to me. I have to share with them how my services and products can be of great benefit to them. I have to put them on that spot that I have spent my whole life NOT putting people on: The Are-You-Interested-In-Me? Spot. Ugh!!!

So of course, I am in a bit of a panic. Network marketing and self-promotion seem completely antithetical to all that I am. I have spent years justifying myself by clinging to, “I’m an introvert” and “I’m humble.” But, as the reality of these two self-chosen businesses settles in, I am beginning to feel those two comfortable, sympathetic sentiments be bowled over by what may be my greater truth: I am scared.   Scared to put myself out there. Scared to not do it well enough. Scared of making people feel awkward. But mostly, I am scared of rejection and failure. What if no one wants my help? What if they tell me I am not worth their time and money? What if my calling is something that no one answers to? What if I have to reset my dreams again? What if I am not as great as I believe I am? What if I have been fooling myself? What if…..?

I have had a lot of these thoughts in recent days as I try to gather the courage to announce myself. It is why Redmoon’s quote at the top resonates with me. In my strongest moments, I can see clearly that the difference I can make in someone’s life is worth acting on. Despite my introversion. Despite my humility. And, most importantly, despite my fear. Helping someone live the life of their dreams through my Life Coaching practice, or helping someone like what they see in the mirror for the first time through my skin care products—these things are more important than my fear. I am going to do my best to remember that and to be courageous. Will it still be awkward for me? Absolutely! Will I still need to go home at the end of the day and be alone to recharge? Sure. And will I still be afraid of rejection and failure? Almost certainly. But I am going to choose to follow that fear, to face it and conquer it, buoyed by a courage borne of a belief in a greater good. I am ready!

How about you? How willing are you to tell your story and share your importance? Open up your journal and do a little self-psychoanalysis. Where do you land on the introversion-extroversion or shy-outgoing spectrum? Has your position changed as you have aged or stayed pretty steady? Do you like to talk about yourself? When something new happens in your world, how willing are you to share it? Are you comfortable sharing it face-to-face and over the phone, or do you only share things in the relative anonymity of Facebook or other social media? How humble are you? How much of a part does that humility play in your willingness to tell your story or advertise your value? Is humility in this case just a cover for insecurity and fear? How about that fear? When you think about sharing your new ventures with people, to what degree does fear take you over? Beyond just sharing, how fearful are you of selling your skills or products to others? Is it more or less scary to sell to strangers? How much does fear paralyze you? I think that for most people, the answer is “A ton!” So, don’t be afraid to admit it. It’s your journal, so honesty is the only rule. Finally, what is important enough to you to face your fear and find the courage to act, to put yourself out there, to take the risk of rejection and failure? What in your life is worth it? Leave me a reply and let me know: What are you courageous enough to share?

Do something that scares you today,

William

Start Before You Are Ready

DSC_0544“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I have lived through this horror. I can take the next thing that comes along.’ You must do the thing you think you cannot do.” —Eleanor Roosevelt

Hello friend,

Start before you are ready. I first heard those words about a year ago from some self-help guru. I loved the idea! It sounded so brave and bold. Don’t wait until you get all of your ducks in a row. Just throw caution to the wind and go for your dream! I figured that if I was ever given the chance, there was no doubt I would do it. Of course I would! Or would I?

As much as I like to think of myself as totally laid-back and easy, I have some serious perfectionist tendencies. For things I take an interest in, I want to do them exactly right. I like to score 100% on everything. In school, if I had a test with 100 regular questions plus five bonus questions, I was not satisfied simply with getting an “A” or even a 100%. I needed that 105. I had many classes in which I could easily have skipped assignments or tests at the end of the semester because I was so far into—or above–the “A” zone, but my mind could not allow it. Looking back, it caused a lot more stress and took me away from a lot more fun than I care to admit. Such is the curse of the perfectionist mind.

I also have an obsession with competence. Perhaps my least favorite feeling in the world is an awareness of my own incompetence. I hate not knowing the answer! I am extremely uncomfortable and stressed when I start a new job and don’t know the solution to every possible issue a customer might have. If I ask a supervisor or experienced co-worker for specific answers or protocol, I cannot stand to hear, “Oh, you’ll figure it out as you go.” I want the answers. The EXACT answers!

One of the unfortunate side effects of these mind traits on my personality is that, in general conversation, I have a hard time just saying, “I don’t know.” I can get defensive and be like, “Why would I know that?” or make excuses—or even attacks on the inquisitor. It really is an unattractive quality. So is its cousin quality: NEEDING TO BE RIGHT. In any disagreement, I rarely admit that I am wrong. I am not much of a compromiser, either. I like to think that this is because the knowledge and opinions that I hold are based on my thorough study of the issue, and thus, my COMPETENCE.

So, imagine the fireworks show going on inside me when faced with the prospect of making some major, life-changing moves into multiple new careers at the same time. Could a competence-obsessed perfectionist really survive such a deep dive into the new and unknown? Could my ego withstand such uncertainty? Well, we are about to find out!

I made official plunges into two new career paths IN THE LAST WEEK!!! Early in the week, I signed on to become a consultant with a premium skin care company. Then, at the end of the week, I filed my papers with the government to form my Life Coaching company. BOOM! Talk about a jolt to the system and an electrifying infusion of new energy (i.e., chaos) into my life.

And while it is all kinds of exciting to embark on these fabulous opportunities for service and fulfillment, it is also more than a little unsettling (ahem, terrifying). I have had more than one occasion in the last few days to stop and ask myself, “What are you doing to yourself? Why TWO THINGS at once? Why not just get comfortable—and competent—in one thing before considering another? What makes you think you are READY for this, when you are not even trained in one field and have no marketing or accounting skills in the other?”

I have to admit, that Voice of Doubt has some good points. It is a lot to take on, and my perfectionist mind will be scrambling to obtain a level of competence that I can be at peace with. And if you look at it objectively from the outside, you might conclude that, indeed, I am not ready. I don’t know much about skin care, and I don’t know if I have enough connections to really make it work in selling it. Heck, I don’t even know if I have the time to sell it. I have been putting many things on hold until my kids get older, figuring—hoping and praying, really—that more time may magically appear then. As for my Life Coaching business, at least I feel competent as a coach. The business part, however, has me quite nervous. I don’t have my website up and running. I don’t have business cards. I don’t know the first thing about accounting or owning my own business. I only know how to coach. So yeah, Voice of Doubt, you may be onto something. In a lot of ways, I am not ready.

But I hear another voice, too, trying to get a word in around the persistent chatter of that Voice of Doubt. This voice says, “Start before you are ready! If you wait until you feel comfortable and competent with every last skill and detail, you will be waiting forever, stuck in the same unsatisfying rut rather than alive in the hot pursuit of your dreams. Your best life is out there, just waiting for you to take a little risk. To reach the sweetest fruit, you have to go out on a limb. Go for it! (P.S. Besides, you ARE ready.)” That voice comes from a much deeper, more grounded place. It makes me nod my head and whisper things like “Yeah” and “I got this.” It feels different, too. It feels real and true to me—it resonates. It brings me a magical combination of peace and excitement that makes me feel certain that I am on the right path. That was the feeling I had in signing my papers this week to start my business, and the feeling I had while talking with my sister about the skin care company. I have come to know that this magical feeling is none other than my soul confirming that I am in my Truth. When my brain and my ego conspire to keep me down and convince me that I am not ready, I listen for that small, still voice inside me that knows better.

So, sure, in some sense—the perfectionist’s, the critic’s, and the ego’s sense—I will never be ready. So be it. I can see now that “Start before you are ready” is a motto for people who are stuck at the mercy of the perfectionist, the critic, and the ego (the combined Voice of Doubt). It is a valuable sentiment. In this moment of clarity, though, I also see that if you can tune your ears to that still, small voice—call it your soul, your intuition, your sixth sense, you name it—you will know with complete certainty that you are ready. I’m ready. I’m starting NOW!

How about you? What is it time for you to be starting? Open up your journal and listen for that still, small voice inside you. What does it whisper when you think about unpursued dreams and risks not taken? What move—big or small—is long overdue in your life? Is it career-related? Regarding relationships, do you need to take a risk by reaching out to someone to see if they belong in your circle, or do you need to cut a cord that someone else is strangling you with? Do you need to move on from something or someone, or perhaps just have a difficult conversation so you can move forward together? Do you think you would be satisfied with only a small shift, or is your soul aching for something major? How much do you try to tap into your intuition when making decisions? How does it speak to you—physical symptoms, emotions, obsessive thoughts, “gut” feelings? Do you trust it? What is the one thing that you make a million “I’m not ready” excuses about, that, deep down in your heart, you know you really must do? Leave me a reply and let me know: Are you going to start before you are “ready”? 

You ARE ready,

William

What Choice Do I Have?

DSC_0893“We are the choices we make.” —Patrick Ness, The Knife of Never Letting Go

Hello friend,

When I was a kid, I heard the same thing you did: “You can be anything you want to be.” But, as my youth passed and young adulthood emerged, it seemed that everything was preordained, that I was powerless to Destiny. I would go to college, just like they always said. I would become a doctor, just like they always said. And that’s pretty much how the rest of my life would go. How much of a choice is that, really, when everybody said I was going to do it since elementary school? At 21, I felt like I was stuck in a trap that had been set before I had even hit puberty. My life was on rails going only one way.

And then, I jumped off the track. The straight-A, destined-for-doctorhood guy quit school altogether. It felt like the first time I had ever made a real choice in my life. It scared the heck out of me! It shocked everyone—including me, frankly—and I don’t pretend that I wasn’t a big disappointment to those I loved the most, especially my parents. And yet, as outcast and alone as I felt after making that fateful decision, it was also strangely liberating. There was a freedom in finally ignoring the “shoulds” of all of them—whoever “they” are—and taking the reins of my own life. Yes, in the midst of all of that fear and anxiety about how I could succeed while going against the grain in this world, I felt powerful. I had given myself the greatest gift I had ever known: CHOICE.

That gift emboldened me, and after that I spent a good number of years marching to the beat of my own drummer, choosing a path rich in experience and enrichment. I was floating, really, quite blissful in my empowered state. Years later, I fell in love and found myself feeling enormously conflicted about what to do with that. I feared that making the big commitment to a life partnership would once again trap me into being a giant expectation and that I would spend the rest of my life “shoulding” all over myself. Eventually, I made my peace with the idea, and I instead found some freedom within the form that is Love. It was a good choice.

However, the next phase of adulthood showed me the other way people get out-of-choice in life and get lost. I became sucked into working way too many hours and exhausting myself. My other passions went completely out the door, and the years passed by in a mindless fog. I was well on my way to being one of those guys who was going to blink and be 65, wondering where my life went (if I hadn’t already had a heart attack). I was on autopilot. I was living by default, not by design.

I am so thankful to my daughter for bringing me back to life. Her birth was my re-birth; she woke me up. I got my priorities straight. Work became secondary, mostly just a means to take care of my family. My time and energy suddenly felt very valuable. I wanted to give it all to her. And for the most part, I did. I cut down my work hours drastically, and all other outside interests as well. I was family only. Everything else went to the back burner.

And so, the pendulum swung back the other way. Any foray into marriage or parenthood brings its own set of shoulds, and one’s dreams for himself can become tempered by the dreams of others, or for others. Sometimes you willingly give away your choices. The big decisions to enter these relationships become obligations that both fulfill you and bind you at the same time. I would not go back and choose anything different on the family front, but it certainly has changed the arc of my pursuit of my dreams.

I was really at peace with that trade—some might say “sacrifice”—at least until a couple of years ago. Turning 40 very much changed my perspective and got me back into the mindset of my dreams and my purpose. It literally “re-minded” me. And now I continue to make the choice to put my kids and family first—they are, after all, deeply entrenched with my purpose here on Earth—but I don’t do it mindlessly. I don’t just drift into it without thought. It is also not because of someone else’s “should”. I choose it because I want it. But I am simultaneously aware of what I am giving up in order to prioritize these people so highly.

My other dreams—to be a writer, speaker, and coach—are not allotted much time in my day. That is difficult for me to swallow, I admit. But it is still a choice. And that is also why I choose to drive so hard when I am not doing family stuff. I have chosen to give up most leisure activities and social engagements in order to use what little “spare time” there is to press on with my mission, to follow my Bliss. So, I write my journal every day to know myself better so that I can be more grateful and thus more happy. And I write this letter to you every week, because it means a great deal to me to help you know yourself better and feel more grateful and happy, too. And I take my coaching classes and do my homework to prepare myself even more to help people.

I do all of that so that one day, instead of trying to squeeze my dreams into a couple of hours of spare time to the exclusion of other things that might help me lead a more balanced life, I will actually have a profession of these passions that I can do during the normal work day, leaving the “spare time” for such bucket list items as teaching myself the guitar or creating movies of my kids’ lives. Or, maybe I would just let myself dive into leisure, such as my beloved books or movies. Leisure. Yes, I like the sound of that. That would be a nice reward for some good choices made and executed. Some day.

That is my vision. That is what has driven my recent choices, including the big-picture moves—job changes and a return to school—and the daily choices to fill my schedule and go hard at my passions. I am trying to ignore the shoulds of other people’s plans and expectations for me, trying to listen to the drum that is beating inside of me (in the back of my mind, I always hear my old pal Thoreau saying, “If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music he hears, however measured or far away.”). I hope I am choosing wisely. I am heartened by the fact that if I fail today, I can wake up tomorrow and choose again. Life is beautifully generous that way. The challenge for me is to accept the offer. Every. Single. Time. That is the best choice I can make.

How about you? Are you living your life by choice? Open up your journal and think about why you do what you do. How much do the expectations of others and obligations—“the shoulds”—play a role in your life? Is it only in certain areas—your career or where you live, for instance—or does it go across the board? How different do you think your life would look without those shoulds? A lot or a little? Do you see marriage and parenthood more as chains that bind people and limit their future choices, or rather as choices they make to express their love and their passions more freely? How much is on each side of that spectrum? To what extent is your life just a mindless routine that you go through the motions of without really making choices anymore? This numbing is, I think, at least partially what Thoreau is referring to when he says, “Most men lead lives of quiet desperation and go to the grave with the song still in them.” Does that resonate with you? Are you living by default, or by design? If you woke up tomorrow and decided to design your life from now on, what would be the first choices you would make to be more authentic and purposeful? Are you ready to commit to that? I dare you! Leave me a reply and let me know: What choice do YOU have? 

Your life is now,

William

The Legacy of a King

IMG_1669“If I cannot do great things, I can do small things in a great way.” –Reverend Dr. Martin Luther King, Jr.

About 25 years ago, I walked into the library of my high school. Well, walked may not be accurate. I felt like I was pulled in, guided there as if by some magnetic force. I was on a mission. I needed to understand who Martin Luther King was and what he really stood for. And, more importantly, why he seemed to draw me to him even though I knew practically nothing about him. It wasn’t for a class assignment or anything related to school that got me into that library. I just really needed to know. I was compelled. There are some things that are just inside of us; we fall to the Earth this way. I was drawn to Dr. King, even before that library mission, and certainly every day since. Along with a guy you might have heard of by the name of Gandhi, Dr. King is my hero. Perhaps unfortunately for me, however, he is also my measuring stick.

I LOVE books and movies, but I tend to be a bit forgetful of the specifics of the story. I watch intently, and I passionately dissect and discuss them afterward. However, if you ask me, years later, what a particular book or film is about, there is a decent chance that I will have no recollection. But, if you ask me how I felt about it, I will tell you with absolute certainty. It is like that quote about how people don’t remember what you say or do nearly as much as they remember how you made them feel. So, there I sat in the movie theatre last week watching “Selma”, being touched and moved by the experience and by Dr. King’s impact on the United States and on me, when a fact rolled across the screen as the end credits began. It reminded me that he was a mere 39 years of age when he was assassinated in 1968. This fact hit me like a giant club upside the head. Thirty-nine!! And it was four years earlier that he had won the Nobel Prize for Peace. Thirty-five!!!

These numbers had my head spinning. First, it was, “How could they take him so young? Just imagine what he would have achieved with 30 or 40 more years on the planet.” That is mind-boggling. After that thought rattled around my brain for a minute, though, it lead right into a follow-up that got me into a near-panic: “He did all of that by 39—even 35. Shoot! I am running behind! I better get going on changing lives and leaving my mark on the world. NOW!!!” 

Like I said, for me he is not just to marvel at; he is my measuring stick. You are probably thinking to yourself, “Why in the world would you choose one of the most accomplished change agents the world has ever known as your standard to live up to? Why not just take an average person—or even a moderately successful person—and try to do a little better than that?” It is a fair question and quite reasonable, actually. After all, isn’t comparing myself to Martin Luther King a direct path to failure and disappointment for me?

Maybe so. Maybe I am aiming too high. And let’s face it, my track record doesn’t quite shout out, “Hero! Difference-maker! Inspiration! Transformational leader!” I am a 42-year-old guy who has bounced around, taught a few people how to hit tennis balls, and sells shoes when I am not raising my kids. It is not exactly the resumé of Dr. King, who had a Nobel Peace Prize at 35 and was a hero and role model to people in all corners of the world. So, what gives?

Potential. That’s what. I am betting on my potential, on what I think I have in me. I think it is a lot. And I think it is special. Heart-changing. Mind-changing. Maybe even world-changing. I have thought about this concept of potential often. I think that in almost all cases, people overestimate their potential. They think they are capable of doing better—and indeed, fully expect to do better—than they actually are or do. I think it is part of why there are so many deathbed regrets. People think idealistically, especially in their younger adulthood, and dream big dreams for themselves. Unrealistically big, in most cases. (Well, as I write this, my mind changes. It is not our potential that we misread; I think those ideals are possible. We just lose our focus and fail to execute. Hence, the regrets.) I certainly may be in that unrealistic category. I am trying to measure up to Martin Luther King, for goodness sake!   Logic says that I am definitely in that category.

But don’t tell me that. Delusional or not, I am going to believe exactly what my heart and soul are screaming out to me.   They are telling me I am destined for greatness. They are telling me that I will change minds and change lives. Last week, I wrote to you that my Life Purpose Statement reads “I am a catalyst of Self-Awareness and Authenticity.” I believe that I was born with that purpose, that it lives in my soul. With that, I believe I am destined to help people know themselves better and live more authentic lives, honoring their gifts and their purpose. And the kicker is this: I believe I will do all of this on a grand scale, not just in the random few who happen to cross my path. I have a vision of publishing books that help people all over the world, of speaking in front of stadiums full of people, and yes, even of coaching people one-on-one. I want the work I do to touch all levels, from the personal to the global. As Dr. King said, I plan to do “small things in a great way” (as in my private coaching), but I also plan to do “great things”.   I believe that it is all in me.

So, while I am obviously running behind schedule on the standard set by Dr. King, I am still willing to bet on myself in the long run. I am working on my coaching practice every day, beginning to help people to live their best lives. I am writing to you every week, polishing my skills and hoping to make a more grand-scale difference as we go. And I am always, in my head, practicing the speeches I will give to you when we meet in those stadiums on some distant day. The foundation is being laid. I have to think that if I keep plugging away at these missions, constantly trying to serve others, one day my potential will transform into results.   Nothing is guaranteed of course—this is still Life, after all—but, as one of my other great idols, Henry David Thoreau, said, “if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” I am betting on me. Watch out, Dr. King, I am coming!

How about you? What do you expect from yourself in this lifetime? Open up your journal and write about what you are going to do before you die. What is your potential? Do you have the ambition to match your potential? Are you ready to dig in and do the work that it will take to live up to that? Do you use someone as a benchmark or standard that you feel you should live up to? Is it someone you know, or a celebrity or historical figure? Is it a realistic guide? Do you think people tend to overestimate, underestimate, or be pretty accurate when it comes to assessing their potential? Where do you fit? When it comes to yourself, do you tend to temper your dreams or go wild? How about with others: are you the friend/confidante who tends to suggest “Dream big!” or are you in the “Be realistic” camp? When you get to the end of your days, do you think you will be more satisfied or more disappointed with yourself and your journey? Do you think that setting your sights lower takes the pressure off and leads to greater happiness and fulfillment? Or, perhaps setting high standards and expecting the most of yourself brings out your best self and helps you play a bigger game? Where do you fall on this spectrum of expectations? Are you okay trying to do small things greatly—being a light in your little corner of the world–or do you feel destined for grander things? Leave me a reply and let me know: How big is your life and legacy going to be? 

Carpe diem,

William

Why Are You Here?

DSC_0963“He who has a why to live for can bear almost any how.” —Friedrich Nietzsche

I watched the movie “Selma” yesterday. It was about the Civil Rights Movement and Reverend Dr. Martin Luther King Jr.’s quest for the fair and equal treatment of Black Americans, in this case as it pertained to voting rights. It has really stayed with me, this film, creeping into my consciousness as I move through my day. I was captivated by so many different aspects of the film and the history behind it. One angle that really grabbed me in a unique and powerful way, though, was Dr. King’s resolve and willingness to go back into the fray—being beaten and jailed and leading others into situations that ended in their deaths—over and over despite serious doubts and guilt over so much spilled blood. And then there was his family. He carried the dual burdens of being taken from his wife and kids for long periods of time and also, by virtue of his leading role in the movement and the explosive mix of ignorance and violence that defined the opposition to it, the knowledge that he and/or his wife and children could be murdered at any time. I could not help but keep asking myself, “With so many reasons to NOT keep working for the cause—really big, life-or-death reasons—what kept him going back in?” 

The answer I keep coming back to is that, deep down inside, he knew what his life purpose was. He knew that he was alive for a reason, and that to turn his back on that purpose would be to disrespect his Maker. He had a calling. A reason for being. A purpose.

I latched onto this aspect of “Selma” so strongly because I have been lately in the process of defining my own life purpose. I am going through the process as part of my Life Coach Training Program. It is no small task, either, let me tell you. Along the way, I have had to address what my needs are and what I value most in this world. I have tried a number of different exercises designed to help rank my values. I am not talking about chosen values—standards that I have adopted and held myself to—but rather about core values, which are things that I feel I was born with, things that have been with me all my life. The exercises—indeed, the entire process—have been very revealing.

Boiled down into one-word answers, these are some of my core values: spirituality, self-knowledge, teaching, purpose, growth, family, service, connectedness, health, and authenticity. These things get right to the heart of who I am and what makes me tick. They provide wonderful clues to my life purpose, but they are just the beginning when it comes to trying to define it succinctly.

The next phase of my homework was to make a long list of examples of times in my life when I knew was living “on purpose”. That is, times when I felt completely in the flow, energized, and as though things were effortless. I quickly jotted down more than twenty times in my life when I felt that way, ranging from when I was a teenager all the way up to the last year. My list included many times when I was writing, including writing my very first blog to you. I was on fire with passion for what I was doing, and the work and the cause filled my sails. It was effortless. I also noted many times when I was teaching, from private tennis lessons to Philosophy 101 classes. It included times when I have spoken publicly, including when I performed my sister’s wedding. That felt right to me. I also felt right and true in the simplest moments with my family, as well as hiking alone in the mountains or swimming in the ocean, feeling totally connected to the Divine.

I then took time to write a bit about each of these examples: what I was feeling and what about them struck such a deep chord in me. Next, I combed through all of my descriptions for recurring themes and words that resonated with me. It turned out to be not so different from the list of core values I had already made. Words that kept surfacing were: Connected (with the Divine, with others), Inspire, Dreams, Growing (personally and spiritually), Motivate, Teaching, Sharing (my love, traditions, my message), Challenging (myself and others, moving beyond the comfort zone), Family, Creativity, Self-Improvement, and Improve the World.

With clarity regarding both my core values and the recurring themes of the most “on purpose” moments of my life, I was feeling ready to write my purpose statement. After some tinkering with language, this was my first draft:

The purpose of my life is to help people—myself included—to live their best, most authentic lives by teaching and inspiring them to know themselves better; to be grateful for all that they are and have; to challenge themselves to grow spiritually and experientially; and to honor and pursue their dreams.

I was kind of liking it, actually. It named the things I want to do with my life, and that hit me in a good spot. It rang true.

However, I felt the pressure to make it short and sweet, so I started chopping. To a writer, cutting out words is like killing your babies, so it was no picnic for me, I promise you. My condensed draft looked like this:

The purpose of my life is to teach and inspire people—including myself—to know themselves better, to connect to the Divine, and to follow their Bliss.

While I wasn’t so sure I liked it better than the long version, at least it was concise. I figured I would put them to the test with my teacher when I got to class tonight. I was feeling pretty confident.

As it turned out, the joke was on me. I got to class tonight, and he started explaining life purpose statements and the differences between purpose, mission, and vision. You see, mission statements talk about the ways we are going to fulfill our purpose. They are action statements. Purpose statements, on the other hand, identify our calling or reason for being. Curses!!! While I had thought I had two pretty solid versions of my purpose statement, what I really had were a long and a short mission statement. Back to the drawing board!

To get to my purpose rather than my mission, I need to focus on Who I Am more than what I am going to do to express who I am. At my core, who am I? Why was I born? Why am I here? What is in my soul’s code? With only a few minutes of reflection—and what will probably be the first of many drafts—I suppose I would answer this way:

I am a catalyst for self-knowledge and authenticity. 

Yeah, I suppose that about sums me up. I want people to know themselves deeply and to own themselves completely, including the honoring of their dreams and their own unique path in life. In a way, I think my purpose is to help everyone live their purpose. Or, is that my mission? Whatever! In any case, I think I am starting to understand why I am here. And that’s the whole point, right?

How about you? Why are you here? Open up your journal, and get ready for some deep diving. What are your core values? Can you name your top ten? If you had to get it down to three—and really, you don’t—what would they be? Are you living from those values now, or are you off-course? Think about the times in your life when you have felt most “on purpose”. Write them all down, and then elaborate. What were you doing? What are the common themes running through those experiences? Do those themes mesh with some or all of the core values you listed? Now, write out your Life Purpose Statement. Be as concise as possible; really try to boil it down to your essence. And don’t play small! Your purpose is magnificent, so name it and claim it. How difficult is it to crystallize your calling? Have you always known what it was, or is it only now becoming clear to you? I think writing a mission statement is really helpful, too. I accidentally wrote mine first, which gave me some good clues as to how to write my purpose statement, but I think it probably works best to know who you are first before stating the way you are going to fulfill that purpose. In any case, do the work. Dig. Ask yourself some tough questions. And take the “shoulds” out of it. What do you really value? Who are you really? Not who do you wish you were, or who do you think you should be to make others happy or proud. WHO ARE YOU? There is no greater question and no more important answer. Leave me a reply and let me know: Why are you here?

Your truth shall set you free,

William

What’s Your Elevator Speech?

DSC_0600“Every job from the heart is, ultimately, of equal value. The nurse injects the syringe; the writer slides the pen; the farmer plows the dirt; the comedian draws the laughter. Monetary income is the perfect deceiver of a man’s true worth.” –Criss Jami 

Hello friend,

Teacher. Waiter. Tennis coach. Maid. Actor. Retail manager. Personal trainer. Construction worker. Courier. Painter. Secretary. What does this seemingly random list of professions have in common? These have all been, at one time or another, my answer to the age-old question that defines social gatherings in our society: “What do you do?”

Now look at that list again. If you and I had just met, made it past the names, and arrived at the inevitable “What do you do?” question, which of my answers would have interested you enough to start a real discussion or made you consider either employing or referring me in the future? Let me answer for you: “Very few!” Maybe the actor made you at least curious enough to ask, “Have I seen you in anything?” Maybe if you were really into tennis or fitness or desperately needed your house painted, you might have asked a follow-up question about my services. Otherwise, my answer was probably a conversation dead-end and an encounter you quickly forgot. The next time you needed a courier, a maid, or a secretary, you did a Google search—or Yellow Pages back in the day I was doing some of those jobs—and found someone, because our conversation certainly didn’t hold me in your mind.

But what if, when you asked, “What do you do?” I had said, “Have you ever invited a special someone over to your place for the first time—or agreed to host a party for your job–and desperately wanted to hide the fact that you haven’t dusted since, well, EVER, and that you aren’t even sure you know how to use the vacuum cleaner? Well, I work with people like you to take care of all their cleaning needs so that they can be free to focus on the more enjoyable things in life, like getting dolled-up for that date or making hors d’oeuvres for that party. That way, they can be at their best when it matters most.” How would that grab you? You just might ask to get my business card, because you either A) are that messy person who wants to impress, or B) know someone who is. In either case, I have your attention and will probably come to your mind the next time you need a maid. Behold, the power of the Elevator Speech!

An Elevator Speech gets its name from the idea that if you got on an elevator several flights up and someone asked you the classic “What do you do?” you could, in the thirty seconds or less it would take for you to arrive at the lobby, interest them enough with your answer that the person would ask for your business card. It is a marketing spiel, of course, but its purpose is not to sell something immediately but rather to begin a relationship.

The relationship you are trying to open is not necessarily with everyone but with your target audience. When I was the maid, if I had given you that speech in a crowded elevator and you were compulsively neat, it would have had no effect on you. But, that handful of slobs sharing the elevator with you should have been completely captivated by my speech to the point that they pulled me aside as we got off in order to get my card. If your Elevator Speech is truly tailored to your desired audience, that audience should automatically gravitate toward you when you give it, eager to learn more.

So, what makes a good Elevator Speech? I think it starts with authenticity (as just about anything good does, right?). It has to come from your heart and not feel canned. It should sound conversational. Metaphors and examples are great, as humans tend to think best in vivid images and stories. Clearly conveying the benefits you can provide for your audience is crucial; that is, not just telling people what you do, but, more importantly, how it makes their lives better. If people think you are authentic and they can clearly visualize how your product or service can benefit them, they are going to want to find out more about you. If you get that far, you have a good Elevator Speech.

Being new to this whole concept and to marketing in general, I asked my wife if she has some version of an Elevator Speech ready for when someone asks her what she does. She runs a multicultural center at a college, so I thought that such a spiel might be the farthest thing from her mind. Much to my amazement and delight, she immediately (and so casually) replied, “I create opportunities for people to have authentic dialogue with each other about difficult issues in order to learn more about their own and others’ perspectives.  Ultimately, the goal of my work is to facilitate dialogue and create spaces that allow people to build effective relationships across difference and develop a mutual understanding of each others’ experiences.” WHOA!!! This woman is good! She is very, very good. (Writer’s Note: It is really cool to still be impressed by your spouse after a million years together.)

So, what about me? I have only been learning about this stuff in the past week as part of my Life Coach training program. By nature, I have approximately ZERO INTEREST in sales or marketing. None. I guess I have always taken the mindset of, “If I deliver a good product, word will get out, and people will come.” That has been my version of marketing. It is no wonder I am not a salesman! However, my teacher has been hitting me over the head with the idea that, no matter how great of a Life Coach I am, if I am not willing to put myself out there and talk to people about the benefits of working with me, I am going to be a broke Life Coach. So, it is time to start talking!

This is what I have come up with so far:

“Do you know those people who are really driven to reach their full potential? Well, they often become frustrated—even stressed-out—about how to best use their time and their talents. I work with those people to CLARIFY WHAT IS MOST IMPORTANT TO THEM, and to eliminate the distractions that drain their energy. What’s so great about that is that they can then direct all of their efforts into FOLLOWING THEIR PASSIONS and LIVING THEIR PURPOSE.” 

What do you think? Did that peak your interest at all? Maybe make you want my business card to learn more about what I could do for you? If it did, awesome! If not, either the speech needs a lot of work—which is definitely true—or you are not part of my target audience. I actually kind of like it, though, at least as a start. Well, maybe it is not so much the speech that I like but, rather, I like that I get to do those things it talks about. It is good to appreciate your job, to feel as though you are adding value to the world. I am right there with this new gig. Now I just need to tell people about it!

How about you? What do you say when someone asks what you do? Take out your journal and write about your work. Do you usually respond with a couple of words, such as “I’m a nurse,” “I’m in sales,” or “I work at a grocery store”? How often do people ask you for your business card or for more information based on what you tell them? Do you like your job? Do you think if you liked it more, you would be more eager to use an Elevator Speech to describe it? Does it even interest you to find out what people do for a living? I tend to be a bit repulsed by the question—similar to talking about the weather—because I think most people ask it simply as a reflex. I would rather know what someone’s hobbies or passions are. But maybe if people gave more Elevator Speeches, I would like the “What do you do?” question. Have you ever used an Elevator Speech? Did it work? Did it surprise the person who asked you? I think I would be shocked to hear one, just as I was when my wife dropped hers on me. If you could come up with one now, how would it go? Leave me a reply and let me know: What’s your Elevator Speech?

Self-knowledge is a wonderful thing,

William