“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” –Anaïs Nin

Hello friend,

I have been at war with myself lately. I seem to be constantly wrestling with these questions: “Should I or shouldn’t I???” “Do I dare?” “Is this overkill?” “Am I just being annoying?” “Are my friends and acquaintances losing more respect for me by the day?” You may be wondering what vitally important topic I could be feeling this much angst and drama about. What could be so troubling to my usually-easygoing mind? Is it Love? Money? Freedom? World Peace? No, it’s bigger. It’s much bigger. It’s FACEBOOK!

I have shared with you before that I have been embarking on some pretty major career changes in the past year. My “regular job” has entirely changed fields. In addition, I have embarked on two new career ventures on my own. You see, one of the things I have come to know about myself—it has become crystal clear in the last couple of years—is that I should not have a boss. I do much better working for myself: setting my own standards and not having to answer to anyone or be let down by anyone. I crave independence.

Of course, as much as I want to do my own thing, I also have no real entrepreneurial spirit. PROBLEM! I am not inclined toward sales at all, as I have no interest in making people uncomfortable or telling them how great I am. It just doesn’t feel like my nature. I am inclined to help people, to make their lives better, to give them more choices and more freedom. I am inclined toward partnering with people to reach their highest potential. That really lights me up. That is who I am.

This calling to help people live their best lives provoked me to start Journal of You and these weekly letters to you. It also led directly to my two new businesses. The first one seems an obvious choice for my skills and calling: Life Coaching. The second one takes a little more explaining. I have become an independent consultant for a premium skin care company. The wrinkle here—pardon the pun—is that it involves direct sales. I have to actually put myself out there and tell people about the products and business opportunity if I am going to achieve that financial freedom that I long for. Argh!

It is just SO difficult for me to do that! I do not like salespeople. Not at all, I mean. When I spoke to my brother last month about this job and told him it involved talking to my friends and family about these products, he said, “Whenever a friend of mine approaches me with anything like that, it just makes my skin crawl.” Me, too. I am super cheap. I hate spending money. Thus, it makes me doubly uncomfortable when someone I care about asks me to spend money, because then obligation and guilt enter the equation. It is difficult to say no, but if I don’t, I may resent the entire experience and the friend later. So, I mostly just avoid people selling anything of any kind. And now, that includes me.

It probably sounds like the easy and obvious answer is to just quit this business and focus on the Life Coaching and the writing. And sure, I might be less stressed if I did that. But there is a problem: I actually believe in it. I do. The products work like nothing I have ever seen before, and the way they improve people’s confidence is so uplifting and right up my alley. If it were only for those things, I would definitely still quit the business without a thought. However, there is something much bigger going on with this company. There is a chance to directly help people make astounding shifts in their future by joining as a consultant (a.k.a. salesperson). I have seen a few family members and friends, within a couple years’ time, change their lives to the point of having total time and financial freedom. I have seen others make smaller changes, like going part-time and getting to stay home with their kids, paying for college funds, going on dream vacations, or retiring their spouse. The examples go on, but the key is that this business, like Life Coaching, taps into my calling to help people live their best lives. I truly believe that it is a gift and a way out and up for so many people.

So, I am stuck. I have world’s biggest aversion to selling, and yet I really want to give the people in my circle this amazing opportunity. And frankly, I want to give myself the opportunity. I want to succeed in the way that I have seen others succeed, because I am desperate for that time and financial freedom for me and my family. The way I will get that freedom is by sharing this business with others. It is the beauty of it. It is also the curse of it in my case. Sharing it with others—educating them–is a huge deal, because people need the tools to make an informed decision that could be the key to their family’s future. It is big stuff.

So, on one hand, I have something that feels like it is completely not in my nature. On the other hand, it is exactly who I am. I am torn. This is my own civil war. And this is where Facebook comes in. I have vowed to myself to only ever post things that are authentic to me, that feel like a representation of who I am. The way my skin care business runs is by connecting to my network, most commonly through Facebook. So, I suppose the crux of my war is, “Can I post about my business—i.e. sell—and still be authentic?” This question causes me much stress. I guess that, for me, it represents a much bigger question: How do you “Be Yourself” while trying to grow and change your life? I think of the quote, “If you want something you’ve never had, then you’ve got to do something you’ve never done.” I know I have to go well beyond my comfort zone in order to achieve the goals and lifestyle I am shooting for. My challenge is stay true to my principles and my purpose while taking my activities past my normal limits.

Up until now, I have been very hesitant about posting about my business. Maybe once per week was all I dared to do for fear of feeling like a phony or having my Facebook friends think I was only on there to sell to them. What I am coming to see now, however, is that I have just been playing small. I haven’t been true to myself, because I actually want people to know about this company. I think it would be a great service to them to get involved in it. It could change their lives. Holding back for fear of their opinions of me was just me being weak and inauthentic. So, I am now beginning the process of convincing myself it is okay to share about the company, as long as that is not all I share. I want to put my other passions out there, too: my kids, Journal of You, and maybe even some Life Coaching ideas as my practice develops. As always, I want my posts to share who I am and also offer something that uplifts the people seeing them, whether that is the smiles of my children or an amazing story of transformation on one of my skin care posts. Happiness and positive change are central to who I am, and I am beginning to realize that it is okay for me to share that in whatever form it takes on a given day. In the end, authenticity must captain the ship.

Amidst all of this doubt and insecurity about posting and sharing transformation stories on Facebook, I received a message last week that put the wind back into my sails. It was from an old high school buddy whom I had not heard from in over twenty years. The essence of the message was this: “I noticed your posts and shared them with my wife. It is time for at least one of us to escape the rat race somehow. Do you have time to talk with her?” It blew me away, truly. One of these posts–that I had so tortured myself over–had gotten through to someone! A few days later, she became one of my business partners and was so excited about her future possibilities. I was absolutely thrilled to have had a small part in what will be a huge event in the story of her life. My purpose was being fulfilled! I could feel that. I was finding my bearings just outside my comfort zone. A new normal was being established. I was alive and well—and completely myself—at my growing edge.

How about you? Where is the end of your comfort zone? Open up your journal and think about the purpose of your life and the fears that keep you from living it. What makes up the real you? What do you believe is your life purpose? What is the best version of yourself? What fears or insecurities keep you from living that purpose and that best life? What gives those fears so much power? How much do you fear looking bad (or fake or dishonest or whatever) in the eyes of others? Why do these people have so much power over you? Have they earned it? Name some examples of times when you have stepped out of your fears and into your purpose. How did it feel? Exhilarating? Liberating? How far out of your comfort zone did you have to go to get there? Was it worth the trip? I think it is true that the people who make it their norm to chase their limits and expand their comfort zone are the most vibrant and successful people. Do you agree? If so, why do you think most of us don’t dare go out on that limb very often? Do you? How true to yourself are you? On a scale of one to ten, how authentic are you? Do you think if you faced your fears and stepped out of your comfort zone more often, that your authenticity number would go up? What is one thing you can do today to take on your fears in the service of living your purpose? I dare you to do it! Leave me a reply and let me know: How can you make a big change and still be yourself?  

Be the one and only YOU,

William