Tag Archives: business

What Are You Willing To Struggle & Suffer For?

dsc_0435“You can have anything in life if you will sacrifice everything else for it.” –J.M. Barrie, Peter Pan

Hello friend,

I was talking recently with an entrepreneurial friend of mine whose new business is failing. She was wrestling with different options for how she might save it, or whether just letting it go was the best choice. It is a horrible spot to be in, to have to consider giving up on something you believed in and very much wanted to succeed.

I am not very good at advice—I tend to think people are the experts on their own lives–so I don’t give it often. Instead, I usually just ask them questions. My hope is that my questions will help them think more clearly about their situation so they can come up with the answer on their own that feels right with both their brain and their gut. I think that when you make your own decision rather than just doing what someone told you to do, you are more likely to take responsibility for the result. There is no one else to blame.

So, when she asked me what I thought she should do, I had no sure-thing strategy or any story about the times when I have had to make a similar decision. The only thing I had was a question.

Is it something you are willing to struggle and suffer for?

In other words, is it so important that this dream succeeds that you are willing to make big sacrifices—your time, money, emotions, etc.—to see it succeed?

Let’s face it, we all want our stuff to succeed. You want your new business to flourish. You want your relationship to be healthy, happy, and lasting. You want to make more money. You want to go on vacation next year. You want work that is meaningful and fulfilling. You want to be fit and healthy. You want to be self-aware. Right?

But which of those things are you ready to truly sacrifice for? The proof is almost always in the pudding.

A couple of years ago, I wanted to begin the transition out of my career coaching tennis. I knew that if I had a gun to my head, my answer for what I really wanted to do was be a writer. However, my confidence for achieving tangible success (i.e. a regular paycheck) doing that was low, so I was open to other avenues. But those avenues had to work around my kids, because giving my time and energy to them was my true top priority. I started taking classes to become a Life Coach, which sounded like a career right up my alley: fulfilling and flexible. I took a job out of tennis that wasn’t fulfilling but kept money coming in while meshing perfectly with my kids’ schedule. And I kept writing.

While in pursuit of the coaching avenue, a business opportunity doing something I wasn’t interested in was basically handed to me. I made a deal with myself to give it the minimal amount of time and effort to see if it would “magically” produce clients and dollars, crossing my fingers and hoping to strike it rich, at least until it no longer made financial sense to keep the experiment going. And I kept writing.

So, basically I had a job and three things I wanted to work out (under the condition that they let me be with my kids most of the time). That’s not asking for much, right?

What happened? Well, it was pretty straightforward. With the business that I didn’t care about, as soon as it looked like I had to work and get uncomfortable to turn a profit, I pulled the plug. Because I knew my conditions for that one going in, I was at peace. The next one to fall was the Life Coaching training. That one was much more painful to let go of, because it really would be both fulfilling and convenient as a career for me. And I loved it. But it would be a lot of work. More classes, trying to scrounge up clients from scratch, marketing, etc. Struggling, scraping, sacrificing, and suffering. If it was the only horse in the race, I would have kept at it.

But there was the writing thing. That was the longest shot of all of them, the one with the most uncertainty, most likely to fail, most difficult to gain steady employment, and generally most tormenting of all (as creative ventures are prone to be). I would have jettisoned all thoughts of a writing career, except for one small detail: my heart was set on it.

I knew with what little time I have when I am not at my regular job or busy with the kids, I simply could not attempt to press on with the Life Coach training and the writing simultaneously. Push had finally come to shove, and, as I said, the proof is in the pudding. The writing is all that remains. It is the only career-related enterprise I seem willing to struggle and suffer for.

There are bigger tests to pass with it, though, as it won’t be long before I will have to challenge myself to replace my safe day job with some form of actually being paid to write. It remains to be seen how much I will be willing to sacrifice, how much I will compromise, and how stubbornly I will take a stand for “writing or starvation,” as it is much tougher to be principled when there are other mouths to feed.

Will I truly be willing to suffer for my writing, or will time bear out that I only really like the idea of being a writer but not the actual writer’s life and work? Inevitably, the proof will be in the pudding.

The only other area of my life that I have shown the willingness to make sacrifices to make it work is mentioned above: that demand to spend my children’s childhood with them rather than consumed by work. Before my daughter was born, I was in a position of some authority and made a comfortable amount of money. But I worked a ton. If I had kept that schedule, I would have hardly seen her or her future brother. So, I stepped down, taking a lower position and a much lower paycheck. But I staked a claim to my schedule. I have hardly compromised it in the eight years since.

And yes, I have wanted to make more money in those eight years. And I have wanted to go on vacation. But I haven’t been willing to do the necessary struggle and sacrifice for the money or the vacation, because that would mean compromising the time with the kids. The proof in the pudding, see?

So, I guess I have two stories for myself. I would say I am passing the test on the kids priority, not just saying I want the time but actually struggling to protect it. But I am willing to say that the jury is still out on the writing priority. I want to think that it is a done deal, that I will make all necessary sufferings and sacrifices for it and will go down swinging rather than compromise again, but that test has not been completed. I feel it coming to a head very soon and am gathering my strength and resolve for it.

But I also have the sneaking suspicion that these tests are never completely passed, that we have to step up to them and stake our claim over and over again as we continually define who we are in this life. I think sometimes we ignore them, though, and go sleepwalking through our little worlds for a while. But other times, the battle lines are crystal clear: you know the very value of your life is on the line, how hard it will be live it the way your heart knows you should, and that this is the moment of truth. I feel one of those crystalline moments approaching in my life. It is scary yet exhilarating, this opportunity to define myself by laying claim to what I value. I go willingly into the struggles. En garde! 

How about you? What in your life is so important that you are willing to suffer and struggle and sacrifice for? Open up your journal take a look at the pudding. What does the way you live your life say about the things you value most? First, it might be more helpful to begin with a rundown of the things you think you value or say you value. What are they? Now take a look at your history. What are the things, at different points in your life, that you have genuinely struggled for? As you look back now, how did those struggles shape you? Do you still value those things that you once struggled so hard for? What about now? Is there anything in your life right now that you are making the big sacrifices for, grinding so hard in the service of something you value so highly? What are the sacrifices and struggles and sufferings? How sure are you that it is worth it? Is it worth so much to you because of the struggle or in spite of the struggle? Okay, so now compare what you said you value with the things you are actually sacrificing for, if there are any? Do your mouth and your actions tell us different stories? Are you prepared to do something to correct that? Is there something in your life—a long-held dream, perhaps—that you want badly but have simply not had the courage to pursue because of all of the struggle and sacrifice involved? What small step can you take today in the direction of that desire? I dare you! Leave me a reply and let me know: What are you willing to struggle and suffer for?

Let your life be your message,

William

P.S. I hope you really climbed inside yourself on this topic, as I know that for me, that good, hard look in the mirror is so helpful, even if difficult. If it helped you, I hope you will share today’s letter with your world. Go and grow!

How to Change and Still Be Yourself

DSC_0405“And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” –Anaïs Nin

Hello friend,

I have been at war with myself lately. I seem to be constantly wrestling with these questions: “Should I or shouldn’t I???” “Do I dare?” “Is this overkill?” “Am I just being annoying?” “Are my friends and acquaintances losing more respect for me by the day?” You may be wondering what vitally important topic I could be feeling this much angst and drama about. What could be so troubling to my usually-easygoing mind? Is it Love? Money? Freedom? World Peace? No, it’s bigger. It’s much bigger. It’s FACEBOOK!

I have shared with you before that I have been embarking on some pretty major career changes in the past year. My “regular job” has entirely changed fields. In addition, I have embarked on two new career ventures on my own. You see, one of the things I have come to know about myself—it has become crystal clear in the last couple of years—is that I should not have a boss. I do much better working for myself: setting my own standards and not having to answer to anyone or be let down by anyone. I crave independence.

Of course, as much as I want to do my own thing, I also have no real entrepreneurial spirit. PROBLEM! I am not inclined toward sales at all, as I have no interest in making people uncomfortable or telling them how great I am. It just doesn’t feel like my nature. I am inclined to help people, to make their lives better, to give them more choices and more freedom. I am inclined toward partnering with people to reach their highest potential. That really lights me up. That is who I am.

This calling to help people live their best lives provoked me to start Journal of You and these weekly letters to you. It also led directly to my two new businesses. The first one seems an obvious choice for my skills and calling: Life Coaching. The second one takes a little more explaining. I have become an independent consultant for a premium skin care company. The wrinkle here—pardon the pun—is that it involves direct sales. I have to actually put myself out there and tell people about the products and business opportunity if I am going to achieve that financial freedom that I long for. Argh!

It is just SO difficult for me to do that! I do not like salespeople. Not at all, I mean. When I spoke to my brother last month about this job and told him it involved talking to my friends and family about these products, he said, “Whenever a friend of mine approaches me with anything like that, it just makes my skin crawl.” Me, too. I am super cheap. I hate spending money. Thus, it makes me doubly uncomfortable when someone I care about asks me to spend money, because then obligation and guilt enter the equation. It is difficult to say no, but if I don’t, I may resent the entire experience and the friend later. So, I mostly just avoid people selling anything of any kind. And now, that includes me.

It probably sounds like the easy and obvious answer is to just quit this business and focus on the Life Coaching and the writing. And sure, I might be less stressed if I did that. But there is a problem: I actually believe in it. I do. The products work like nothing I have ever seen before, and the way they improve people’s confidence is so uplifting and right up my alley. If it were only for those things, I would definitely still quit the business without a thought. However, there is something much bigger going on with this company. There is a chance to directly help people make astounding shifts in their future by joining as a consultant (a.k.a. salesperson). I have seen a few family members and friends, within a couple years’ time, change their lives to the point of having total time and financial freedom. I have seen others make smaller changes, like going part-time and getting to stay home with their kids, paying for college funds, going on dream vacations, or retiring their spouse. The examples go on, but the key is that this business, like Life Coaching, taps into my calling to help people live their best lives. I truly believe that it is a gift and a way out and up for so many people.

So, I am stuck. I have world’s biggest aversion to selling, and yet I really want to give the people in my circle this amazing opportunity. And frankly, I want to give myself the opportunity. I want to succeed in the way that I have seen others succeed, because I am desperate for that time and financial freedom for me and my family. The way I will get that freedom is by sharing this business with others. It is the beauty of it. It is also the curse of it in my case. Sharing it with others—educating them–is a huge deal, because people need the tools to make an informed decision that could be the key to their family’s future. It is big stuff.

So, on one hand, I have something that feels like it is completely not in my nature. On the other hand, it is exactly who I am. I am torn. This is my own civil war. And this is where Facebook comes in. I have vowed to myself to only ever post things that are authentic to me, that feel like a representation of who I am. The way my skin care business runs is by connecting to my network, most commonly through Facebook. So, I suppose the crux of my war is, “Can I post about my business—i.e. sell—and still be authentic?” This question causes me much stress. I guess that, for me, it represents a much bigger question: How do you “Be Yourself” while trying to grow and change your life? I think of the quote, “If you want something you’ve never had, then you’ve got to do something you’ve never done.” I know I have to go well beyond my comfort zone in order to achieve the goals and lifestyle I am shooting for. My challenge is stay true to my principles and my purpose while taking my activities past my normal limits.

Up until now, I have been very hesitant about posting about my business. Maybe once per week was all I dared to do for fear of feeling like a phony or having my Facebook friends think I was only on there to sell to them. What I am coming to see now, however, is that I have just been playing small. I haven’t been true to myself, because I actually want people to know about this company. I think it would be a great service to them to get involved in it. It could change their lives. Holding back for fear of their opinions of me was just me being weak and inauthentic. So, I am now beginning the process of convincing myself it is okay to share about the company, as long as that is not all I share. I want to put my other passions out there, too: my kids, Journal of You, and maybe even some Life Coaching ideas as my practice develops. As always, I want my posts to share who I am and also offer something that uplifts the people seeing them, whether that is the smiles of my children or an amazing story of transformation on one of my skin care posts. Happiness and positive change are central to who I am, and I am beginning to realize that it is okay for me to share that in whatever form it takes on a given day. In the end, authenticity must captain the ship.

Amidst all of this doubt and insecurity about posting and sharing transformation stories on Facebook, I received a message last week that put the wind back into my sails. It was from an old high school buddy whom I had not heard from in over twenty years. The essence of the message was this: “I noticed your posts and shared them with my wife. It is time for at least one of us to escape the rat race somehow. Do you have time to talk with her?” It blew me away, truly. One of these posts–that I had so tortured myself over–had gotten through to someone! A few days later, she became one of my business partners and was so excited about her future possibilities. I was absolutely thrilled to have had a small part in what will be a huge event in the story of her life. My purpose was being fulfilled! I could feel that. I was finding my bearings just outside my comfort zone. A new normal was being established. I was alive and well—and completely myself—at my growing edge.

How about you? Where is the end of your comfort zone? Open up your journal and think about the purpose of your life and the fears that keep you from living it. What makes up the real you? What do you believe is your life purpose? What is the best version of yourself? What fears or insecurities keep you from living that purpose and that best life? What gives those fears so much power? How much do you fear looking bad (or fake or dishonest or whatever) in the eyes of others? Why do these people have so much power over you? Have they earned it? Name some examples of times when you have stepped out of your fears and into your purpose. How did it feel? Exhilarating? Liberating? How far out of your comfort zone did you have to go to get there? Was it worth the trip? I think it is true that the people who make it their norm to chase their limits and expand their comfort zone are the most vibrant and successful people. Do you agree? If so, why do you think most of us don’t dare go out on that limb very often? Do you? How true to yourself are you? On a scale of one to ten, how authentic are you? Do you think if you faced your fears and stepped out of your comfort zone more often, that your authenticity number would go up? What is one thing you can do today to take on your fears in the service of living your purpose? I dare you to do it! Leave me a reply and let me know: How can you make a big change and still be yourself?  

Be the one and only YOU,

William

Start Before You Are Ready

DSC_0544“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I have lived through this horror. I can take the next thing that comes along.’ You must do the thing you think you cannot do.” —Eleanor Roosevelt

Hello friend,

Start before you are ready. I first heard those words about a year ago from some self-help guru. I loved the idea! It sounded so brave and bold. Don’t wait until you get all of your ducks in a row. Just throw caution to the wind and go for your dream! I figured that if I was ever given the chance, there was no doubt I would do it. Of course I would! Or would I?

As much as I like to think of myself as totally laid-back and easy, I have some serious perfectionist tendencies. For things I take an interest in, I want to do them exactly right. I like to score 100% on everything. In school, if I had a test with 100 regular questions plus five bonus questions, I was not satisfied simply with getting an “A” or even a 100%. I needed that 105. I had many classes in which I could easily have skipped assignments or tests at the end of the semester because I was so far into—or above–the “A” zone, but my mind could not allow it. Looking back, it caused a lot more stress and took me away from a lot more fun than I care to admit. Such is the curse of the perfectionist mind.

I also have an obsession with competence. Perhaps my least favorite feeling in the world is an awareness of my own incompetence. I hate not knowing the answer! I am extremely uncomfortable and stressed when I start a new job and don’t know the solution to every possible issue a customer might have. If I ask a supervisor or experienced co-worker for specific answers or protocol, I cannot stand to hear, “Oh, you’ll figure it out as you go.” I want the answers. The EXACT answers!

One of the unfortunate side effects of these mind traits on my personality is that, in general conversation, I have a hard time just saying, “I don’t know.” I can get defensive and be like, “Why would I know that?” or make excuses—or even attacks on the inquisitor. It really is an unattractive quality. So is its cousin quality: NEEDING TO BE RIGHT. In any disagreement, I rarely admit that I am wrong. I am not much of a compromiser, either. I like to think that this is because the knowledge and opinions that I hold are based on my thorough study of the issue, and thus, my COMPETENCE.

So, imagine the fireworks show going on inside me when faced with the prospect of making some major, life-changing moves into multiple new careers at the same time. Could a competence-obsessed perfectionist really survive such a deep dive into the new and unknown? Could my ego withstand such uncertainty? Well, we are about to find out!

I made official plunges into two new career paths IN THE LAST WEEK!!! Early in the week, I signed on to become a consultant with a premium skin care company. Then, at the end of the week, I filed my papers with the government to form my Life Coaching company. BOOM! Talk about a jolt to the system and an electrifying infusion of new energy (i.e., chaos) into my life.

And while it is all kinds of exciting to embark on these fabulous opportunities for service and fulfillment, it is also more than a little unsettling (ahem, terrifying). I have had more than one occasion in the last few days to stop and ask myself, “What are you doing to yourself? Why TWO THINGS at once? Why not just get comfortable—and competent—in one thing before considering another? What makes you think you are READY for this, when you are not even trained in one field and have no marketing or accounting skills in the other?”

I have to admit, that Voice of Doubt has some good points. It is a lot to take on, and my perfectionist mind will be scrambling to obtain a level of competence that I can be at peace with. And if you look at it objectively from the outside, you might conclude that, indeed, I am not ready. I don’t know much about skin care, and I don’t know if I have enough connections to really make it work in selling it. Heck, I don’t even know if I have the time to sell it. I have been putting many things on hold until my kids get older, figuring—hoping and praying, really—that more time may magically appear then. As for my Life Coaching business, at least I feel competent as a coach. The business part, however, has me quite nervous. I don’t have my website up and running. I don’t have business cards. I don’t know the first thing about accounting or owning my own business. I only know how to coach. So yeah, Voice of Doubt, you may be onto something. In a lot of ways, I am not ready.

But I hear another voice, too, trying to get a word in around the persistent chatter of that Voice of Doubt. This voice says, “Start before you are ready! If you wait until you feel comfortable and competent with every last skill and detail, you will be waiting forever, stuck in the same unsatisfying rut rather than alive in the hot pursuit of your dreams. Your best life is out there, just waiting for you to take a little risk. To reach the sweetest fruit, you have to go out on a limb. Go for it! (P.S. Besides, you ARE ready.)” That voice comes from a much deeper, more grounded place. It makes me nod my head and whisper things like “Yeah” and “I got this.” It feels different, too. It feels real and true to me—it resonates. It brings me a magical combination of peace and excitement that makes me feel certain that I am on the right path. That was the feeling I had in signing my papers this week to start my business, and the feeling I had while talking with my sister about the skin care company. I have come to know that this magical feeling is none other than my soul confirming that I am in my Truth. When my brain and my ego conspire to keep me down and convince me that I am not ready, I listen for that small, still voice inside me that knows better.

So, sure, in some sense—the perfectionist’s, the critic’s, and the ego’s sense—I will never be ready. So be it. I can see now that “Start before you are ready” is a motto for people who are stuck at the mercy of the perfectionist, the critic, and the ego (the combined Voice of Doubt). It is a valuable sentiment. In this moment of clarity, though, I also see that if you can tune your ears to that still, small voice—call it your soul, your intuition, your sixth sense, you name it—you will know with complete certainty that you are ready. I’m ready. I’m starting NOW!

How about you? What is it time for you to be starting? Open up your journal and listen for that still, small voice inside you. What does it whisper when you think about unpursued dreams and risks not taken? What move—big or small—is long overdue in your life? Is it career-related? Regarding relationships, do you need to take a risk by reaching out to someone to see if they belong in your circle, or do you need to cut a cord that someone else is strangling you with? Do you need to move on from something or someone, or perhaps just have a difficult conversation so you can move forward together? Do you think you would be satisfied with only a small shift, or is your soul aching for something major? How much do you try to tap into your intuition when making decisions? How does it speak to you—physical symptoms, emotions, obsessive thoughts, “gut” feelings? Do you trust it? What is the one thing that you make a million “I’m not ready” excuses about, that, deep down in your heart, you know you really must do? Leave me a reply and let me know: Are you going to start before you are “ready”? 

You ARE ready,

William